How Memes Benefit your Business and Attract More Engagement...

Open Facebook or Instagram on your mobile and you are almost certain to come across a meme within seconds of scrolling through your feed. Memes have become extremely popular on social media because they’re so easy to share and simple to create - and this can lead to a snowball effect and them going viral across the internet.

Marketers and brands have taken note, and Memes are rapidly becoming more common in adverts and campaigns, simply because of the amount of engagement they generate. Memes can help you bridge the gap between your brand and your target audience, and while memes aren't the best answer for everyone, it's definitely something worth giving a go. Here are a few things to consider if you want to leverage memes in your marketing message and help benefit your business online.

Memes allow you to spread your brand’s ethos and evoke an emotional connection with your audience

Memes allow you to engage with your target audience without force feeding adverts and hard sell down their throat.

Consumers are becoming savvy when it comes to adverts online, and learning to ignore them completely - especially the Millennial demographics. Marketing messages that only include hard sell and offers, will usually receive very low engagement, if any at all.

Memes, however, allow you to use humour, hot topics, entertainment, inspirational messages and share your brand ethos as a way to attract attention and be rewarded with engagement, which can then help amplify your message organically. Memes are made for social media - easy to consume and easy to share. You’re able to experience high-engagement rates using memes because your audience doesn't feel like they are liking, commenting and sharing an advert - they just see it as a meme.

Memes can help brands thrive that normally wouldn't be considered 'exciting' on social media. Here is a great example:

Ketchup. It's a popular condiment that is likely to be in most refrigerators across the country, but would you like, comment or share a social media post that featured a bottle of ketchup and a call to action to save 50p on your next bottle? Nope, you wouldn’t!

Heinz, which is probably the most recognizable ketchup brand, recently deployed a meme-focused social media campaign with the goal of generating one million impressions. "We created original meme content that played off the 'fruit or vegetable' debate and asked the audience to chime in by using hashtags. We were able to 4 times the original goal, generating more than four million impressions and 80,000 engagements across Instagram and Facebook," explains Razvan Romanescu, co-founder of, the company responsible for the ketchup campaign.

We remember only 10% of the information we hear. However, if we see a relevant image coupled with the same message, we retain 65% of the information three days later.

Memes allow you to spread your brand’s ethos and evoke an emotional connection with your audience

By using inspirational memes relevant to your business and its ethos and using visually engaging relevant images, you can really get the message out there and ‘paint a picture’ of your values, ethos and story. Creating an instant emotional response in your customer will almost certainly make your meme and your business memorable to them.

Now is the time to test meme marketing, as popularity is at an all-time high. boasts more than 16 million followers across Facebook and Instagram, and their Facebook Messenger bot is ranked number one in entertainment, with more than 600,000 people requesting and uploading memes on a daily basis.

Two things to consider when creating a meme that will deliver results.

While memes are extremely popular right now and can help brands connect with their target audience, there are a couple of things to take into consideration.

1. Don't try too hard, just be relatable. Most brands that will find success with memes have Millennials and Gen Z as their target market, and these are the most internet-savvy generations. You need to find a way to actually be cool without your audience thinking that you are trying too hard to be cool. Also, create memes that appeal specifically to your audience - if you go too wide and appeal to everyone you will strike out.

2. Timing is everything: To increase the odds of riding the viral wave, make sure that you use memes that are trending and relevant now. If you use older memes that have already run their course and exhausted their audience your brand will appear out of touch, and that can have a severe negative impact.

We hope you enjoy using your FREE memes that you've downloaded as part of 'The Headfudge Effect' email series, and we would welcome any feedback or success stories on their engagements!

Please do leave a comment on this blog post so we know if our posts are being read and well received! Thanks!

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